The Primary office logo should be used to brand all documents that represent official business of the office itself (i.e. contracts, letterhead, business cards, etc.) When the identity of the office itself is important for the audience to discern, this logo should be used.

The primary University of Utah office “logo lockup” has three elements: the Block U icon and the supporting wordmark “Office Name / The University of Utah.”

These elements work in concert and cannot be resized, rearranged, or altered in any way.